Privacy Policy
Introduction
This Privacy Policy describes how we collect, use, store, and protect your personal information when you use our website and services related to aging care guidance and resources.
Information We Collect
Information You Provide Directly
Account Information: Name, email address, and contact information when you create an account
Profile Information: Details about your caregiving situation, family dynamics, and care needs
Communication Data: Messages, emails, or other communications you send to us
Assessment Responses: Answers to checklists, assessments, and evaluation tools
Survey and Feedback: Responses to surveys, feedback forms, and user experience questionnaires
Information Collected Automatically
Usage Data: Pages visited, time spent on site, click patterns, and navigation paths
Device Information: Browser type, operating system, device type, and IP address
Cookies and Tracking: Data collected through cookies, web beacons, and similar technologies
Location Data: General location information based on IP address (city/state level)
Information from Third Parties
Social Media: Information from social media platforms if you connect your accounts
Service Providers: Data from integrated services or tools we use to provide our platform
Public Sources: Publicly available information relevant to our services
How We Use Your Information
Primary Uses
Service Delivery: Providing personalized aging care guidance and resources
Content Customization: Tailoring content recommendations based on your situation
Communication: Sending important updates, newsletters, and relevant information
Support: Responding to questions, concerns, and support requests
Improvement: Enhancing our website, content, and user experience
Secondary Uses
Analytics: Understanding user behavior to improve our services
Research: Developing better resources and content (using aggregated, anonymized data)
Marketing: Promoting relevant services and content (with your consent where required)
Legal Compliance: Meeting legal obligations and protecting our rights
Information Sharing and Disclosure
We May Share Information With:
Service Providers: Third-party vendors who help us operate our website and services
Professional Partners: Licensed attorneys, financial advisors, or healthcare providers you request to contact
Legal Requirements: When required by law, court order, or legal process
Business Transfers: In connection with mergers, acquisitions, or sale of assets
Safety and Security: To protect our users, website, or legal rights
We Do Not:
Sell Personal Data: We do not sell your personal information to third parties
Share Without Consent: Share sensitive information without your explicit consent
Use for Unrelated Purposes: Use your data for purposes unrelated to our services
Data Security and Protection
Security Measures
Encryption: Data is encrypted in transit and at rest using industry-standard protocols
Access Controls: Strict access controls limit who can view your personal information
Regular Audits: We conduct regular security assessments and updates
Employee Training: Staff are trained on data protection and privacy best practices
Important Security Disclaimer: While we implement robust security measures to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data, and you acknowledge that any information you provide is at your own risk. We will notify you of any security breaches as required by applicable law.
Data Retention
Active Accounts: We retain your information while your account is active
Inactive Accounts: Data may be retained for a reasonable period after account closure
Legal Requirements: Some data may be retained longer for legal or regulatory compliance
Deletion Requests: You may request deletion of your personal information
Your Privacy Rights
General Rights
Access: Request a copy of the personal information we have about you
Correction: Update or correct inaccurate information
Deletion: Request deletion of your personal information
Portability: Request a copy of your data in a portable format
Opt-Out: Unsubscribe from marketing communications
California Residents (CCPA/CPRA)
California residents have additional rights under the California Consumer Privacy Act and California Privacy Rights Act:
Right to know what personal information is collected and how it's used
Right to delete personal information
Right to correct inaccurate personal information
Right to opt-out of the sale or sharing of personal information
Right to limit the use of sensitive personal information
Right to non-discrimination for exercising privacy rights
To exercise these rights, contact us using the information provided below.
Cookies and Tracking Technologies
Types of Cookies We Use
Essential Cookies: Required for website functionality
Analytics Cookies: Help us understand how you use our website
Preference Cookies: Remember your settings and preferences
Marketing Cookies: Used to deliver relevant advertisements (with consent)
Managing Cookies
You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.
Third-Party Links and Services
Our website may contain links to third-party websites or integrate with third-party services. This privacy policy does not apply to those external sites or services. We encourage you to review their privacy policies.
Children's Privacy
Our services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly.
Changes to This Privacy Policy
We may update this privacy policy periodically. We will notify you of significant changes by:
Posting the updated policy on our website with a new effective date
Sending email notifications to registered users
Providing prominent notice on our website
Contact Information
Privacy Questions
If you have questions about this privacy policy or our privacy practices, contact us:
Regulatory Complaints
You have the right to file a complaint with relevant data protection authorities, including state attorneys general, if you believe your privacy rights have been violated.
Consent
By using our website and services, you consent to the collection, use, and sharing of your information as described in this privacy policy.
Last Updated: June 20, 2025
We are committed to protecting your privacy and will continue to evaluate and update our practices to ensure your personal information remains secure.